Home of Australia's #1 Startup Festival - Startup Muster 23 - 25 & Startup Daily, 25

We curate deeply human experiences

Building something real is lonely work. Once a year we gather the people who understand it - founders, investors, makers and deep thinkers - across Adelaide and the wine country beyond. Come think bigger, and stop building alone.

Save the date · 16-18 March 2027 · register your interest
“Entrepreneurship is a lonely job. It's wonderful to have a place like southstart to help you realise you're not alone.”
Marc Randolph - Co-founder & first CEO, Netflix
What is southstart

The people are the point.

southstart was founded in 2013 around one belief: innovation isn't really about technology, it's about people. That's still the whole idea.

We build around the people in the room. A few days where you meet the ones building what's next, trade the real stories, and leave with something that keeps working long after you go home.

Photo - a room mid-conversation
(candid, warm, golden hour)
Why southstart

We're for the builders, the dreamers and the deep thinkers yearning for a place to:

01

Find your people

Building is lonely. It's a place where you meet the founders, investors and makers who understand what you're carrying - and where some of them become co-founders, backers, and friends for life.

02

Hear the truth

It's a place where the talk stays honest - no polished keynotes, just the real stories of the pivots, the near-deaths and the lessons earned the hard way, from people who have actually done it.

03

Leave with momentum

It's a place where you walk in with a question and leave with a direction - a few days here can move you further than a quarter alone at your desk.

04

Remember why you started

The work is relentless. It's a place where you can step back, think deeply, and reconnect with the reason you began.

The proof is in the room
13
Years, since 2013
835
In the room in 2026
96%
Made new connections
72%
Made deal-relevant intros
#1
Startup festival in Australia
The archive

The ones who came before you

Every festival we've made, from a side project at the Festival Centre to the country's number one.

2026 - photo / film still
2026
Resonance
2025 - photo / film still
2025
Space to breathe
2024 - photo / film still
2024
Step into the magic
2023 - photo / film still
2023
Odyssey
2022 - photo / film still
2022
Revival
2021 - photo / film still
2020-21
Emergence
2019 - photo / film still
2019
Convergence
2018 - photo / film still
2018
Frontiers of the future
2013 - photo / film still
2013
Where it began
Who's shared our stage

Some of the sharpest minds we know

Over the years, hundreds of remarkable people have spoken at southstart - founders who've scaled globally, investors who've seen thousands of pitches, and voices from well outside tech.

Marc Randolph
Netflix
Dr Christyl Johnson
NASA
Derek Sivers
CD Baby
Cam Adams
Canva
Ronni Kahn AO
OzHarvest
Peter Helliar
Spruik
Flavia Tata Nardini
Fleet Space
Luke Anear
SafetyCulture
More than a festival

The work that happens between the big days

Throughout the year we run complementary programs that keep our community connected and the conversations going.

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Since 2018

Founder & Investor Dinners

Curated dinners that put founders and the investors who back them around one table.

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Since 2024

MASTERM!ND

A small cohort of founders going deep together, well away from the noise of the main stage.

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2022

Startup Week

A full week of programming across the city - the festival energy, stretched right out.

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Ongoing

Ecosystem Engagement

Interested in a bespoke collaboration? Reach out.

Photo - a warm, candlelit brick dining room,
the table full and mid-conversation
The Table, by southstart

Good ideas love a long dinner.

The Table is our small rebellion. One long table, one real question, and nothing said ever leaves the room with your name on it - so people are free to be honest. Break bread, think hard, stay late. You'll leave full, a little changed, and with better questions than you came in with.

Reserve a seat
Backed by those who build the future

We're better, together

Our work has been anchored by the South Australian Government every year since a one-page letter to the Premier in 2013 - and they've committed through 2028.

SA Government
Xenon / NVIDIA
ACS
RAA
Atlassian
Radium
Stripe
Adelaide Uni
Stone & Chalk
OzHarvest
+ many more
Partner with us
In the news
Capital Brief

“Feels like the original SXSW, much more so than Australia's actual SXSW event”

InnovationAus

SA government extends southstart funding until 2028

Startup Daily

Best startup event of the year, 2025

Save the date

16-18 March 2027

We'll be back. Register your interest and you'll be first through the door - and first to know as the next one takes shape.

Register your interest

Or just keep in touch

Interested in partnering? Let's talk.